What is particularly alarming about this whole affair (other than the openness of the mudslinging), is the size of the drop in OSTK’s value on Friday the 30th. Gapping up on Monday the 23rd and hitting a high that day of $16.37, it has since given up over $2.00 in two sharp drops. The first was in the early hours of trading on Tuesday (from $16.18 to $15.50), after Mr. Byrne’s press release hit the wires. Just before the markets closed for the Thanksgiving holiday, OSTK was at $15.30. However, on Friday, the 27th, it opened down at $14.42 and has continued to hover below $14.50 today. Black Friday will forever mean something else within the walls of Overstock.com I suspect. All of this, despite their marketing engine churning out multiple releases regarding holiday promotions.

Perhaps airing your audit issues so openly, and through press releases, should be reconsidered as a strategy.

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