This morning, SIM appliance maker TriGeo announced a competitive upgrade offer specifically targeting High Tower customers [press coverage here]. Is this behavior (and that of ArcSight's) acceptable? Is it the mark of the times, or does it speak to a downward spiral of lowball marketing tactics? Some may even feel it that it's merely business as usual in the competitive landscape of the SIEM market. Either way, we'll be watching to see who else joins in the dogpile on the Hight Tower corpse.
TriGeo Follows ArcSight’s Lead and Piles on High Tower
SIEM Market Narrows with High Tower’s Flameout
Despite a strong marketing presence and continued channel partner growth, Aliso Viejo, CA based High Tower Software threw in the towel last week [news coverage here]. Before the body was even cold, SIEM competitor Arcsight jumped on the chance by buying what was undoubtedly a cheap keyword (hightower), with these Google ads:
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